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Customer Experience Unlocked 2024

An observatory on the Italian market by indigo.ai to find out how to improve your Customer Service

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Explore key trends in CX

In collaboration with Dynata, we polled Italian consumers and decision-makers to understand what strategies companies will need to adopt to remain competitive in a complex area such as Customer Experience

Italians want empathetic Customer Service

7 out of 10 Italians predominantly use chat and text messaging to communicate with friends and family, and even when it comes to Customer Experience, they don't want to give up quality interaction

1 in 2

looks for courtesy and helpfulness

63%

would spend more for efficient Customer Service

86%

forego a purchase if they cannot find comprehensive information

Customer Experience Unlocked 2024

An observatory on the Italian market by indigo.ai to find out how to improve your Customer Service

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