Shortening the distance to the world of health with artificial intelligence

Customer
Sanofi
Channel
Chatbot for Facebook Messenger and website
Sector
Pharmaceutical
Shortening the distance to the world of health with artificial intelligence
the challenge

Creating traffic and engagement with AI

Uwell is the digital platform owned by Sanofi, the French multinational pharmaceutical company, which integrates innovative services and personalised educational content for everyday health and well-being. The platform can be accessed via the website and more recently also via a dedicated app.

Creating traffic and engagement with AI

Sanofi's goal was to convert users of the website into users of the app, promoting app downloads from stores. To do this, they chose to collaborate with Indigo.ai to create an AI-powered chatbot that could converse 24/7 with users of Uwell's website and Facebook page.

Davide Sgro - Client Director, Indigo.ai

The chatbot we created for Sanofi is a clear demonstration of how Artificial Intelligence can automate processes and bring results even in delicate and complex sectors such as pharmaceuticals.

Davide Sgro - Client Director, Indigo.ai
the SOlution

The chatbot that supports customers in finding pharmacies, medicines and specialists and invites them to download the Uwell app.

Indigo.ai developed for Sanofi a chatbot for Facebook Messenger and for the website with a user experience designed to achieve a twofold objective: on the one hand, to offer assistance to users of Uwell's website in order to answer the most common requests, such as finding an open pharmacy nearby, finding specialists available for a video consultation, or simply recovering a forgotten password; on the other hand, to bring users interested in the platform's services from the website to the app store, in order to increase downloads of the app.

The chatbot that supports customers in finding pharmacies, medicines and specialists and invites them to download the Uwell app.

Thanks to Artificial Intelligence, it was also possible to handle sensitive issues such as the reporting of adverse events by users: the chatbot is able to recognise these reports and handle them in an appropriate manner in accordance with regulations.

The results
The impact of AI on
Sanofi
+20k

Unique users who interacted with the chatbot in the first year of operation.

+40k

The number of messages exchanged between chatbots and users in the first year of operation.

16%

Users start a conversation with the chatbot and click on the call to action.

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