Shortening the distance to the world of health with AI

Customer
Sanofi
Channel
Facebook Messenger and Web Widgets
Sector
Healthcare
Shortening the distance to the world of health with AI
the challenge
Creating traffic and engagement with AI

Uwell is the digital platform owned by Sanofi, the French multinational pharmaceutical company, which integrates innovative services and personalised educational content for everyday health and well-being. The platform can be accessed via the website and more recently also via a dedicated app.

Creating traffic and engagement with AI

Sanofi's goal was to convert users of the website into users of the app, promoting app downloads from stores. To do this, they chose to collaborate with Indigo.ai to create an AI-powered chatbot that could converse 24/7 with users of Uwell's website and Facebook page.

Davide Sgro - Client Director, Indigo.ai

The virtual assistant we created for Sanofi is a clear demonstration of how Artificial Intelligence can automate processes and deliver results even in sensitive and complex sectors such as pharmaceuticals.

Davide Sgro - Client Director, Indigo.ai
the SOlution
Creating relationships with users

Indigo.ai has developed for Sanofi a virtual assistant with a user experience designed to achieve a twofold objective: on the one hand to offer assistance to Uwell's website users on the most common requests, helping them to search for a nearby open pharmacy, find specialists available for a video consultation, or simply to find a forgotten password; on the other hand to bring users interested in the platform's services to the app store, in order to increase downloads of the app.

Creating relationships with users

Thanks to Artificial Intelligence, it was also possible to handle sensitive issues such as the reporting of adverse events by users: the chatbot is able to recognise these reports and handle them in an appropriate manner in accordance with regulations.

The results
The impact of AI on
Sanofi
+20k

Unique users who interacted with the assistant in the first year of operation.

+40k

The number of messages exchanged between bots and users in the first year of operation.

16%

Of the users who start a conversation with the bot click on the call to action.

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