AI that engages users and turns ads into interactive and personalized conversations

Customer
Sanofi (Adlingo)
Channel
Virtual assistant for ads campaign
Sector
Healthcare
AI that engages users and turns ads into interactive and personalized conversations
the challenge

The virtual assistant that makes advertising campaigns interactive and valuable

This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, thanks to the virtual assistant, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.

The virtual assistant that makes advertising campaigns interactive and valuable

Indigo.ai, in collaboration with Google Adlingo and GroupM, has therefore created an interactive online campaign, through which users can dialogue with a virtual assistant to obtain personalized advice, discover various articles of interest and subscribe to the Uwell newsletter.

Gianluca Ferri - Head of Business Operations & Support, Sanofi Italy

I am proud to have added this further piece to the Digital Transformation journey that has been underway at Sanofi for years. This project was able to create a strong engagement with users on a large scale scale. The campaign has exceeded all the goals we had set and has greatly increased the brand-awareness of our UWell.it platform, even compared to more established wellness websites.

Gianluca Ferri - Head of Business Operations & Support, Sanofi Italy
the SOlution

Creating relationships with users

This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.

Creating relationships with users

At a cost very similar to that of a display campaign, this interactive campaign managed to engage users on a large scale scale, keeping them interested for almost a minute. In addition, a brand lift study showed that the ad had a strong impact on Uwell's brand awareness, raising it above many other Italian wellness-themed websites.

The results
The impact of AI on
Sanofi (Adlingo)
57s

Average Engaged Conversation time per user.

64%

less than Sanofi's target cost per conversation.

+470%

Increased brand awareness of Uwell among the involved users compared to the control group.

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