This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, thanks to the virtual assistant, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.
Indigo.ai, in collaboration with Google Adlingo and GroupM, has therefore created an interactive online campaign, through which users can dialogue with a virtual assistant to obtain personalized advice, discover various articles of interest and subscribe to the Uwell newsletter.
I am proud to have added this further piece to the Digital Transformation journey that has been underway at Sanofi for years. This project was able to create a strong engagement with users on a large scale scale. The campaign has exceeded all the goals we had set and has greatly increased the brand-awareness of our UWell.it platform, even compared to more established wellness websites.
This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.
At a cost very similar to that of a display campaign, this interactive campaign managed to engage users on a large scale scale, keeping them interested for almost a minute. In addition, a brand lift study showed that the ad had a strong impact on Uwell's brand awareness, raising it above many other Italian wellness-themed websites.
Average Engaged Conversation time per user.
less than Sanofi's target cost per conversation.
Increased brand awareness of Uwell among the involved users compared to the control group.
Experience the power of Conversational AI and unlock the hidden value in your data. We walk you every step of the way to the adoption of AI in your company.
