Uwell is the digital platform owned by Sanofi, the French multinational pharmaceutical company, which integrates innovative services and personalised educational content for everyday health and well-being. Sanofi was looking for a simple and effective solution to approach consumers with advice on sleep and digestion through the Uwell platform.
I am proud to have added this further piece to the Digital Transformation journey that has been underway at Sanofi for years. This project was able to create a strong engagement with users on a large scale scale. The campaign has exceeded all the goals we had set and has greatly increased the brand-awareness of our UWell.it platform, even compared to more established wellness websites.
This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.
Average Engaged Conversation time per user.
less than Sanofi's target cost per conversation.
Increased brand awareness of Uwell among the involved users compared to the control group.