Engaging users by turning ads into interactive and personalised conversations

Customer
Sanofi (Adlingo)
Channel
Online Ads
Sector
Healthcare
Engaging users by turning ads into interactive and personalised conversations
the challenge
Creating traffic and engagement with AI

Uwell is the digital platform owned by Sanofi, the French multinational pharmaceutical company, which integrates innovative services and personalised educational content for everyday health and well-being. Sanofi was looking for a simple and effective solution to approach consumers with advice on sleep and digestion through the Uwell platform.

Creating traffic and engagement with AI

Indigo.ai, in collaboration with Google Adlingo and GroupM, has therefore created an interactive online campaign, through which users can dialogue with a virtual assistant to obtain personalised advice, discover various articles of interest and subscribe to the Uwell newsletter.

Gianluca Ferri - Head of Business Operations & Support, Sanofi Italy

I am proud to have added this further piece to the Digital Transformation journey that has been underway at Sanofi for years. This project was able to create a strong engagement with users on a large scale scale. The campaign has exceeded all the goals we had set and has greatly increased the brand-awareness of our UWell.it platform, even compared to more established wellness websites.

Gianluca Ferri - Head of Business Operations & Support, Sanofi Italy
the SOlution
Creating relationships with users

This innovative digital campaign allowed Sanofi to interact with consumers in a completely new way. For the first time, users were not passively subjected to an advertising campaign, but were able to have direct contact with the brand, discovering all the advantages that a platform like Uwell can offer them, thanks to a conversational experience designed specifically for the target audience.

Creating relationships with users

At a cost very similar to that of a display campaign, this interactive campaign managed to engage users on a large scale scale, keeping them interested for almost a minute. In addition, a brand lift study showed that the ad had a strong impact on Uwell's brand awareness, raising it above many other Italian wellness-themed websites.

The results
The impact of AI on
Sanofi (Adlingo)
57s

Average Engaged Conversation time per user.

64%

less than Sanofi's target cost per conversation.

+470%

Increased brand awareness of Uwell among the involved users compared to the control group.

Is your company ready for AI?

Experience the power of Conversational AI and unlock the hidden value in your data. We walk you every step of the way to the adoption of AI in your company.

Request a Demo