Seizing new business opportunities with a virtual assistant

Seizing new business opportunities with a virtual assistant
the challenge

The starting point

MailUp had equipped its website with a chat operated by human operators through which it collected new business opportunities by asking interested users a series of profiling questions.

The starting point

However, this manual solution was repetitive and energy-intensive: the person in charge of the chat had to spend part of his or her time dealing with users' questions. In addition, it was not possible to guarantee 24/7 service coverage. The company turned to to create an innovative artificial intelligence solution that would allow it to continue to interact with the site's users 24/7 in real time, collecting business opportunities as they arose and supporting users seeking assistance.

Micol Bellettati - Growth Manager, MailUp

Availability, thoroughness and precision: followed us in building our chatbot to optimise the experience of our website users. Personalised support for customers and those who want more information, thanks to Artificial Intelligence that learns from user interaction, in a truly attentive conversational approach.

Micol Bellettati - Growth Manager, MailUp
the SOlution

The chatbot that offers personalised customer support by learning from user interactions has created a chatbot for MailUp that is able to answer and manage the main requests of the website users.

The chatbot that offers personalised customer support by learning from user interactions

The user experience has been designed to collect, through a simple conversation, useful information about users who show interest in MailUp services: through a series of profiling questions, the chatbot allows the user to send an email to MailUp's sales department, which will allow the company to understand whether or not the person is on target and, if so, to contact them again. At the same time, the chatbot is also a valuable ally for all those users who are not interested in purchasing a service, but who wish to obtain information or assistance on a particular topic related to the MailUp world.

The results
The impact of AI on

Unique users who interacted with the chatbot in the first 8 months of operation.


Users start the lead collection flow by interacting with the chatbot.


The number of leads collected on average each month by the chatbot.

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