MailUp had equipped its website with a chat operated by human operators through which it collected new business opportunities by asking interested users a series of profiling questions.
However, this manual solution was repetitive and energy-intensive: the person in charge of the chat had to spend part of his or her time dealing with users' questions. In addition, it was not possible to guarantee 24/7 service coverage. The company turned to Indigo.ai to create an innovative artificial intelligence solution that would allow it to continue to interact with the site's users 24/7 in real time, collecting business opportunities as they arose and supporting users seeking assistance.
Availability, thoroughness and precision: Indigo.ai followed us in building our chatbot to optimise the experience of our website users. Personalised support for customers and those who want more information, thanks to Artificial Intelligence that learns from user interaction, in a truly attentive conversational approach.
Indigo.ai has created a chatbot for MailUp that is able to answer and manage the main requests of the website users.
The user experience has been designed to collect, through a simple conversation, useful information about users who show interest in MailUp services: through a series of profiling questions, the chatbot allows the user to send an email to MailUp's sales department, which will allow the company to understand whether or not the person is on target and, if so, to contact them again. At the same time, the chatbot is also a valuable ally for all those users who are not interested in purchasing a service, but who wish to obtain information or assistance on a particular topic related to the MailUp world.
Unique users who interacted with the chatbot in the first 8 months of operation.
Users start the lead collection flow by interacting with the chatbot.
The number of leads collected on average each month by the chatbot.
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