The website of Canesten, a drug owned by the pharmaceutical company Bayer, is much more than a place where product characteristics are well described. The Canesten website is a portal containing articles and questionnaires, navigated by users seeking information on women's intimate health.
We believe that intimate health should not be taboo. Having access to information and talking about it openly will help our consumers become more comfortable with their bodies and the more intimate issues that affect them. At Canesten, we aim to provide effective solutions based on science, as well as reliable knowledge: CARO is an enhancement to navigate our website in an easy and intuitive way.
In partnership with Bayer Canada, Indigo.ai built CARO, the chatbot dedicated to women's intimate health. Focusing on a tailored user experience specifically designed to simplify searching for content on the Canesten website, CARO helps women find the information they need in just a few clicks, 24 hours a day.
Individual users who interacted with the chatbot during the first three months of activity
Messages exchanged between the chatbot and users during the first three months of activity
of users who started a conversation with the chatbot clicked on the 'Read more' button