Exploiting chatbots to offer users scientific content of interest

Customer
Bayer Canesten
Channel
Web widgets
Sector
Pharma
Exploiting chatbots to offer users scientific content of interest
the challenge
The starting point

The website of Canesten, a drug owned by the pharmaceutical company Bayer, is much more than a place where product characteristics are well described. The Canesten website is a portal containing articles and questionnaires, navigated by users seeking information on women's intimate health.

The starting point

Bayer was looking for a solution that would help users of Canesten's website quickly and easily find the information they needed. To achieve this, they decided to partner with Indigo.ai to create a button-based chatbot that could interact 24/7 with users.

William Vargas - Senior Brand Manager, Bayer

"We believe that intimate health should not be taboo. Having access to information and talking about it openly will help our consumers to be confident about their intimate health (or intimate not to repeat intimate health?). At Canesten, we aim to provide effective solutions based on science, as well as reliable knowledge: CARO is an enhancement to navigate our website in an easy and intuitive way."

William Vargas - Senior Brand Manager, Bayer
the SOlution
The user at the centre

In partnership with Bayer Canada, Indigo.ai built CARO, the intimate health assistant for women. Focusing on a tailored user experience specifically designed to simplify the content search of the Canesten website, CARO helps women find the information they need in just a few clicks, 24 hours a day.

The user at the centre

All they have to do is answer a couple of questions via handy buttons and the bot can provide users with the content they are looking for. Not only that, if users want to delve deeper into the topic, they can click on a "Read more" button and land on the web page that contains all the details on the searched topic. To meet the needs of Canadian users, the bot is able to speak two languages, English and French, depending on the language set on the site by the user.

The results
The impact of AI on
Bayer Canesten
1175

Individual users who interacted with the chatbot during the first three months of activity

14K

Messages exchanged between the chatbot and users during the first three months of activity

70%

of users who started a conversation with the chatbot clicked on the 'Read more' button

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