The website of Canesten, a drug owned by the pharmaceutical company Bayer, is much more than a place where product characteristics are well described. The Canesten website is a portal containing articles and questionnaires, navigated by users seeking information on women's intimate health.
"We believe that intimate health should not be taboo. Having access to information and talking about it openly will help our consumers to be confident about their intimate health (or intimate not to repeat intimate health?). At Canesten, we aim to provide effective solutions based on science, as well as reliable knowledge: CARO is an enhancement to navigate our website in an easy and intuitive way."
In partnership with Bayer Canada, Indigo.ai built CARO, the intimate health assistant for women. Focusing on a tailored user experience specifically designed to simplify the content search of the Canesten website, CARO helps women find the information they need in just a few clicks, 24 hours a day.
Individual users who interacted with the chatbot during the first three months of activity
Messages exchanged between the chatbot and users during the first three months of activity
of users who started a conversation with the chatbot clicked on the 'Read more' button