Bayer is one of the world's leading pharmaceutical companies. Its Consumer Health division - a leader in consumer health care worldwide - operates in more than 100 countries and boasts more than 170 brands marketed around the planet. In June 2017, in order to increase traffic and engagement to its information portal SapereSalute.it, Bayer decided to develop a web marketing strategy focused on the development of a virtual assistant able to support any person searching for information on health and wellness topics on the SapereSalute.it portal.
Together with Indigo.ai, Bayer is working with several chatbots to improve the experience of users seeking information through digital tools. Over the past two years, Indigo.ai has succeeded in scaling Bayer with its own technology and has entered the global market as our supplier.
Bayer has chosen Indigo.ai to create its own artificial intelligence chatbot, educated on the topics featured on the SapereSalute.it information portal, including winter ailments and women's intimate health. The chatbot designed by Indigo.ai has allowed Bayer to amplify communication with its consumers who, thanks to the SapereSalute.it virtual assistant, are involved in a real "private" chat relationship: they can dialogue with SapereSalute.it as easily as they would write to a friend and Bayer can forward them monthly updates with new content and/or curiosities on their favourite topics.
Users who interacted with the chatbot in the first 6 months of operation.
Conversations between users and the virtual assistant in the first 6 months of operation.
The number of messages exchanged between users and chatbots in the first 6 months of activity.