Bayer was looking for an innovative solution that would support its users in their search for information about supplements and nutrition in the Supradyn world, at a time when the line was being enriched with products for specific needs.
The results of Supradyn's virtual assistant have been very positive in terms of numbers, but the real added value is also linked to the data we have been able to obtain: the ability to retrieve insights from consumer behaviour has allowed us to improve the user experience and helped us to target our marketing activities.
Indigo.ai has created for Supradyn the first virtual assistant focused on a single product from the Bayer pharmaceutical company. It is a chatbot with a double objective: on the one hand to provide assistance to users and website visitors about the products in the Supradyn range, and on the other hand to help users find the product that best meets their needs.
Unique users who interacted with the assistant in the first year and a half of activity
The number of messages exchanged between bots and users in the first year and a half of operation
Winner of the Life Science Excellence Award in the category Best Consumer Health Project