Bayer was looking for an innovative solution that would support its users in their search for information on food supplements and nutrition in the Supradyn world, at a time when the line was being enriched with products for specific needs.
To this end, Bayer chose to partner with Indigo.ai to create an AI-powered chatbot to be embedded within its key digital touchpoints, with the aim of meeting the needs of consumers who prefer to research and shop independently and find authoritative information easily through a smooth and positive digital experience.
The results of the Supradyn chatbot have been very positive in terms of numbers, but the real added value is also linked to the data we have been able to obtain: the ability to retrieve insights from consumer behaviour has allowed us to improve their user experience and helped us to target our marketing activities.
Indigo.ai has created for Supradyn the first virtual assistant focused on a single product from the Bayer pharmaceutical company. It is a chatbot with a double objective: on the one hand to provide assistance to users and website visitors about the products in the Supradyn range, and on the other hand to help users find the product that best meets their needs.
Users landing on the Supradyn website can discover the supplement that best meets their needs by completing a multiple choice "quiz", at the end of which the chatbot will be able to suggest the most suitable Supradyn product range - this is where the user, if they decide to buy the recommended product, has the option to go directly from the chatbot, to Bayer's ecommerce and proceed to order. The project has increased consumer proximity, engagement and trust for the brand, helping to position Supradyn as a 'top-up specialist'.
Unique users who interacted with the chatbot in the first year and a half of operation.
The number of messages exchanged between chatbots and users in the first year and a half of operation.
Winner of the Life Science Excellence Award in the category Best Consumer Health Project
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