The world of supplements at your fingertips: the Life Science Excellence Award winning chatbot
Widget Web and Facebook Messenger
Bayer Italia was looking for an innovative solution to help its customers find information on supplements and nutrition within the Supradyn world, right when the iconic line experienced an increase in the number of products for various needs.
"The numbers achieved by Supradyn's virtual assistant have been incredibly positive, but the overall value also includes the data we were able to obtain through it: the possibility of gaining insights from consumer behavior lead us to improve the user experience and helped us guide our marketing activities"
Trade Marketing Head at Bayer Italy
A virtual assistant to get to know users better
Indigo.ai created Bayer Italia’s first virtual assistant focused on a product, Supradyn, with two goals to achieve: on one hand to provide assistance to the company’s customers and website visitors on products of the Supradyn line; on the other hand to help customers understand what product best suits their needs.
Performances of the model
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