How to use AI to build a bank around the needs of its users
Santander Consumer Bank
Web Widget
Banking and Finance
The starting point
In the previous version of the website, users had limited possibilities to receive real-time assistance. The content offered was static and the user experience could improve.
For Indigo.ai it was a very challenging project that allowed us to work with a major player in the banking sector. This was our first project in the banking sector that allowed us to provide not only support to customer care but also a concrete help for lead generation.
Gianluca Maruzzella
CEO, Indigo.ai
Talk to your users
The core of the new website structure is a Virtual Assistant, which, thanks to artificial intelligence and Machine Learning, offers users the opportunity to express their needs directly in natural language, and is active 24/7. The functions performed by the virtual assistant can be divided into two categories.