How to use AI to build a bank around the needs of its users
Santander Consumer Bank
Banking and Finance
The starting point
In the previous version of the website, users had limited possibilities to receive real-time assistance. The content offered was static and the user experience could improve.
For Indigo.ai it was a very challenging project that allowed us to work with a major player in the banking sector. This was our first project in the banking sector that allowed us to provide not only support to customer care but also a concrete help for lead generation.
Talk to your users
The core of the new website structure is a Virtual Assistant, which, thanks to artificial intelligence and Machine Learning, offers users the opportunity to express their needs directly in natural language, and is active 24/7. The functions performed by the virtual assistant can be divided into two categories.