AI at the service of the large-scale retail trade
Supermarket & Large-scale Retail Trade
The starting point
CRAI, one of the largest supermarket chains and amongst the main players in the large-scale retail trade field in Italy, was seeking an innovative technology to directly interact with its “CRAI online shopping” e-commerce customers.
Implementing the solution created by Indigo.ai enabled us to absorb a large volume of customer assistance requests, from the most generic to the more specific ones relative to our e-Commerce CRAISpesaOnline.it website.
Digital Innovation Manager, CRAI
Talk to your users
Indigo.ai built CRAI’s virtual assistant to answer the most common support requests and to provide useful information on the services offered by the company. The chatbot can provide help to customers who have difficulty completing purchases on e-commerce, show what areas are covered by CRAI’s home delivery service and present information about loyalty cards and programs.