Leveraging chatbot technology to provide the user with the scientific content they need
The starting point
The website of the product Canesten, a drug owned by the pharmaceutical company Bayer, is more than a place where the characteristics of the product are well described. Canesten’s website is a portal containing articles and questionnaires, surfed by users that are looking for information about women's intimate health.
“We believe that intimate health should not be taboo. Having access to information and talking openly about it, will help with our consumers’ confidence about their intimate health. At Canesten, we aim to provide science-based effective solutions, as well as reliable knowledge – CARO is an enhancement to navigate our website in an easy and intuitive fashion”
Senior Brand Manager, Bayer
Users at the centre
In collaboration with Bayer Canada, Indigo.ai built CARO, the women's intimate health assistant. Focusing on a tailored user experience specifically designed to simplify the search for content on the Canesten’s website, CARO helps women find the information they need within a few clicks 24h/day.