Engage users by turning ads into personalized and interactive conversations
The starting point
Uwell is the health and well-being digital platform by Sanofi, the French multinational pharmaceutical company, which integrates innovative services and personalized educational content. Sanofi aimed to engage consumers by giving them health tips for sleep and digestion issues through Uwell platform in a simple way.
I’m proud to add this new technology to the Digital Transformation process started years ago at Sanofi. This project created a strong user involvement on a large scale. The campaign has exceeded all the expectations and objectives we had set. It has greatly increased our UWell.it platform’s brand awareness, even compared to more established wellness websites.
Head of Business Operations & Support, Sanofi Italia
Talk to your users
This innovative digital campaign has enabled Sanofi to interact with consumers in a completely new way. For the first time users did not passively undergo an advertising campaign, but were able to have direct contact with the brand, discovering all the benefits that a platform like Uwell could offer them thanks to a conversational experience tailored on the target audience.