Get ready to bring artificial intelligence into your online business and it will be hard to imagine an online experience without it in the future.
Artificial intelligence can become a powerful ally in increasing the conversion rate of your e-commerce in many ways. Moreover, integrating artificial intelligence into your online shop can act as a real competitive advantage over your competitors.
Thanks to the knowledge of users from conversations you can always be up-to-date on their purchasing preferences.
The use of artificial intelligence in online shopping is transforming the e-commerce industry by predicting purchasing patterns based on the products that shoppers buy and when they buy them.
E-commerce retailers are increasingly turning to chatbots or virtual assistants to provide 24/7 support to their online shoppers. Built using AI technologies, e-commerce chatbots are becoming more intuitive and are enabling a better customer experience while shopping online. As well as providing ongoing support, of course, virtual assistants are also playing a key role in being able to offer personalised experiences and extract valuable information from customer communications.
Among the main applications of artificial intelligence in the world of digital commerce, personalised product recommendations for online users are significantly increasing conversion rates and average order values. With the use of big data, AI in e-commerce is influencing customer choices through its knowledge of previous purchases, products searched for and online browsing habits.
AI allows you to stand out from the crowd with personalised communication through one-to-one conversations with your customers. Advances in AI and machine learning have made it possible to develop sophisticated personalisation techniques by offering users targeted content. By analysing data from the user's purchase history and other interactions with the online shop, you can find out what your customers really want and deliver the message that will resonate most.
Access to more business and customer data and processing power is enabling e-commerce operators to understand their customers and identify new trends better than ever before. AI systems can explore very complex and varied options for customer engagement very quickly, and continuously optimise their performance as more data becomes available.
Indigo.ai has created for Just Eat a chatbot for WhatsApp focused on the management of requests coming from restaurateurs registered to the Just Eat app. The bot generates hyper-specific tickets for handling requests from restaurants. In particular, restaurants that need to make changes to their user profile or their shops such as, for example, a change of hours, delivery zone or changes to their menus.
Justino is the Just Eat chatbot available 24 hours a day that provides our partner restaurants with a direct, easy-to-use and innovative tool for optimised process management and effective online information available to customers.