Lavazza was looking for an innovative technological solution for its website that could assist its customers during the online process of composing their personalized "Lavazza To You" package, the coffee subscription service to receive the company's branded machines and capsules at home.
"Thanks to Indigo.ai's Artificial Intelligence, we have been able to effectively manage the most frequent problems of our website users, intervening in a timely manner on doubts and questions that may arise during the purchase process. The platform has also allowed us to gain insight into the real needs of our users.
Indigo.ai created for Lavazza a virtual assistant equipped with Artificial Intelligence (Q&A) accessible through a web widget, capable of answering the main service questions posed by users. Thanks to the virtual assistant, it was also possible to automate the requests for information received from users on the various types of coffee subscription offered by Lavazza. The virtual assistant was created in a multilingual version, for both the Italian and English Lavazza's websites, and was installed on the pages of the site relating to subscriptions, so as to always be at the customer's side when needed.
Unique users interacted with the virtual assistant in the first five months of operation.
The number of messages exchanged between virtual assistant and users in the first five months of activity.
Average user rating on their experience with the bot.