Healthcare and AI: a new kind of approach
Facebook Messenger and Widget Web
Bring traffic and engagement with AI
Bayer is one of the main pharmaceutical companies in the world. Its Consumer Health division — a leader in consumer health care worldwide — works in more than 100 countries and has over 170 brands on the planet.
In June 2017, to increase traffic and engagement to its information portal SapereSalute.it, Bayer decided to develop a web marketing strategy focused on the development of a virtual assistant that can support anyone in finding information on health and wellness issues.
Bayer is working with Indigo.ai on several chatbots projects to improve the experience of users looking for information using digital tools. Over the past two years, Indigo.ai has been able to climb Bayer with its technology and has globally entered as our supplier.
IT Business Partner, Bayer
Bayer has chosen Indigo.ai to create its chatbot with artificial intelligence, educated on the topics present on SapereSalute.it - including winter sickness and intimate female health.
The chatbot designed by Indigo.ai has allowed Bayer to amplify communication with its consumers who, thanks to the virtual assistant of SapereSalute.it, will be involved in a real "private" relationship in chat: they can communicate with SapereSalute.it with the same ease with which they would write to a friend and Bayer can forward them monthly updates with new content and / or curiosity about their favorite topics.
Conversational AI impact on Bayer
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